A website operating system built to get you found, chosen, and booked.
Built so Google and AI assistants can read and quote it, buyers can compare it, and customers can book from it. A site that pays for itself, not a prettier brochure.
Sound familiar?
Signs your website is the leak
- 01The business
People visit, then call someone else.
One obvious next step on every page, and forms that go somewhere.
- 02Editors
A copy change is a ticket to a developer.
Your editors make the change and publish it themselves, with a live preview.
- 03Found
You rank for your own name, and AI assistants recommend your competitors.
Answer-shaped pages both kinds of search can read, index, and quote. Getting picked is the retainer's work.
- 04AI
You decided to go AI native. Your site can't take part.
Structured content is the prerequisite. The build is step one of the roadmap.
- 05The business
Nobody can say what the site earned last quarter.
Analytics, Search Console, and bookings wired at launch, with a baseline recorded.
Even one of these is usually costing you work. The audit says how much, and what to fix first.
What it does
Three jobs, one site
01FoundEligible in Google and in AI answers.
Structured content, technical SEO, and answer-shaped pages, so both kinds of search can read and quote you.
02ChosenWhen a buyer compares three tabs.
Yours makes the case: clear positioning, fast pages, no jargon, and one obvious next step on every page.
03BookedVisits that turn into bookings.
Traffic that doesn't convert is just a prettier report. Booking flows and forms that go somewhere ship in the build.
Built AI-native
Built AI-native, not AI-garnished
The site runs on structured content: every service, case study, and answer is data, not a blob in a page. That's why AI systems can read the site cleanly today, and why your website becomes step one of your AI roadmap, even if step two waits a year.
- For your editors
- Change copy, add pages, and publish by asking. Hard to break, no ticket.
- For the business
- Every fact lives in one place. Update it once and it powers everything, with no platform tax.
- For your AI roadmap
- AI assistants retrieve the truth from your site today, and agents can act on it when you are ready.
The foundation your AI roadmap stands on
Why Sanity
Built once. Everything after is an addition.
And after that
Whatever comes next. The foundation is what makes the next step cheap.
As you grow
- Automations
Automations plug into content, not code.
AI assistants read the same store today; agents can act on it when you're ready.
- Retainers
SEO & AEO growth has rails to run on.
The Growth retainer publishes into the structure the build ships. That's what compounds.
Any week
- Content ops
New pages are additions, not rebuilds.
Location, service, and comparison pages assembled from content you already have.
- Content ops
AI drafts, your editor approves.
Structured content is what makes AI-drafted pages safe to publish.
From day one
- Editors
Your team edits without fear.
Real-time editing with visual preview. Hard to break, no ticket.
- The business
No platform tax.
No plugin roulette, no version-upgrade weekends. Speed from code you own.
The Growth Website Build
Built once · ships complete · yours
The build
What's in the build
- Brand
- Brand, shipped as a system.
Logo, color, type, delivered as design tokens, so every future page stays on-brand.
- CMS
- A Sanity CMS your team can actually edit.
Structured content, visual editing, no developer needed for a Tuesday copy change.
- Search · AI
- Search and AI-readiness foundations.
Built so Google and AI assistants can read, index, and quote it. Getting picked is work that starts after launch.
- Pages
- Launch pages written answer-shaped.
Home, services, about, contact, each service page with its FAQ, answering what buyers actually ask.
- Speed
- Performance as a feature.
Core Web Vitals passing at launch, measured. Speed is a ranking and a conversion factor, not a trophy score.
- Booking
- Conversion and booking built in.
Booking flows, forms that go somewhere, and a reason to click on every page.
Also in the build
Launch imagery and video, editors trained, documentation written, full ownership. Nothing here needs us to keep running.
Quoted separately
A starter content set (first location pages, first articles) so the site isn't thin on day one.
Not in the build
New pages after launch, programmatic pages, content refreshes, keyword or prompt tracking, citation monitoring, review work. That is the Growth retainer's job.
How it works
Start with a free call, not a contract.
Call
Thirty minutes, free. You talk, we ask questions, and we both find out whether there's something worth building.
You leave with
A straight answer: worth building, or not.
Audit
We go through your current site and rank what we find by return: what's leaking, what's worth keeping, what the rankings say.
You leave with
A proposal, ROI-ranked. Not a pitch.
Build
Fixed scope, fixed price, weekly updates. You always know what's shipping and when.
You leave with
A website operating system, launched and measured.
Run
Optional. We stay on to keep it working and keep it growing, or take the keys; everything is yours either way.
You leave with
A system that keeps running. Yours either way.
Every project matures into a system that runs.
After launch
After launch: keep it healthy, or make it compound
The build makes the site eligible to be found and cited; the work that gets it found and cited happens month over month.
Neither is required. Every build ships complete and yours.
Before you call
The questions every owner asks.
Will the site rank in Google or show up in ChatGPT once it launches?
Not on its own, and no build can promise that. What the build delivers is eligibility: every page is built so Google and AI assistants can read, index, and quote it from day one, with the foundations (metadata, structured data, sitemap, crawler policy, Business Profile) in place and a Search Console baseline recorded. Rankings and citations come from what gets published and refreshed after launch, and from who mentions you. That is the Growth retainer's job, or your team's with the CMS we hand over.
Can we keep our current brand?
Yes. If the brand works, we systematize it (tokens, usage rules) rather than redo it. The audit will say plainly if we think it's costing you.
What is AEO and do we really need it?
Answer Engine Optimization: being the answer an AI assistant gives when a buyer asks it who to hire. The channel is real: 45% of consumers now use AI to find local business recommendations, up from 6% a year earlier (BrightLocal, 2026), and Semrush found AI-search visitors convert at up to 4.4× the rate of traditional organic. AEO has two parts. The build handles the structural one: pages AI assistants can read, index, and quote. The part that gets you quoted, content and brand mentions and refreshes over time, is monthly work. The Growth retainer does it; the build cannot deliver it on launch day.
Why Sanity and not WordPress?
Structured content, real-time editing, and no plugin roulette. Your content becomes data that future automations and AI assistants can work with. And your team edits without fear of breaking the site.
Do we need a developer after launch?
For day-to-day content, no: your editors change copy, add pages from the page builder, and publish. For structural changes (a new content type, a new integration), yes, the same as any CMS. Maintenance covers that if you keep us on; any Sanity developer can if you don't.
We're on WordPress now. What happens to our content?
It moves with you. Content migration is its own service, Sanity Migration: URL-for-URL mapping, redirects for everything that moves, and rankings watched through launch. Pair it with the build, or run it on its own.
Get a proposal
Find out if your site is the leak.
Send us your URL. We'll tell you plainly whether the site is losing you work or something else is.
Call
30 minutes, free.
Audit
Your current site, ROI-ranked.
Proposal
What we'd build, and in what order.